“Why personalization will be the next revolution in the news industry”

“The news platforms that won’t be able to transition quickly from their broadcasting model (one-size-fits-all) to a personalized model (each user gets tailored content), will struggle to keep a viable audience. This may sound peremptory. But the changes that deep personalization of news platforms will bring are far-reaching. The transition has just begun. Here are some reasons why.” (Titus Plattner, Fellow @JSKstanford 2017–1, on Medium)