AI journalism Starter Pack – LSE

Welcome to the AI journalism Starter Pack, a guide designed to help news organisations learn about the opportunities offered by artificial intelligence (AI) to support their journalism. This guide will be of use to any news organisation approaching AI technologies but it is especially targeted at small and local publishers.

We are the JournalismAI team at Polis – the journalism think-tank at the London School of Economics and Political Science (LSE) – and this Starter Pack – created with the support of the Google News Initiative – sums up what we think you should know if you are wondering if and how AI can help your news organisation.

The Starter Pack is designed as a collection of resources – articles, case studies, online courses, tools, and more – organised in answers to the questions we most often receive from news organisations we have the opportunity to engage with through JournalismAI. We hope this guide will help your news organisation decide if and how to embrace AI journalism to make your work more efficient and serve your audiences better.

You can explore the Starter Pack in its entirety, as if you were reading a book, or jump straight to the questions that most apply to your needs, by using the MENU on the next page. The Starter Pack is designed to be shared: copy-paste the link or download it as a PDF and share it with your colleagues and others in your network.

We welcome your feedback on how we can improve the Starter Pack. Email your suggestions to We look forward to hearing from you! 

The JournalismAI team

AI Journalism Starter Pack