The Quotidian Web and the Accidental Archive

Video hosting sites like YouTube are commonly understood through their professional creators and viral content, but they are also rich, global repositories of cultural memory and everyday life. However, their opaque, algorithmically optimized, commercial structure poses challenges to research. We argue that such platforms function as “accidental archives” that capture details of quotidian life that often escape curatorial intention. To consider the unique insights into daily life that such archives preserve, we examine two other accidental archives: a collection of late 20th-century photos and the preserved ruins of Pompeii. We present a four-part mixed-methods approach to researching quotidian video: solving the technical problem of random sampling, conducting metadata analysis, using additional computational means to augment data, and qualitatively analyzing video content.

Zuckerman, E. & McGrady, R. (2026). The Quotidian Web and the Accidental Archive. International Journal of Communication 20, pp. 993-1012. https://doi.org/10.65476/ppzen716