Why Creativity Matters More in the Age of Mobile

“The rapid rise of mobile as an advertising medium has challenged everything we have learned about how to capture attention and tell stories.” This is the opening statement from Facebook’s new “Why Creativity Matters More in the Age of Mobile” report, which looks at the mobile shift and how marketers can evolve their mindset and approach to the new medium. Facebook’s ‘Marketing Science’ and ‘Creative Shop’ teams partnered up for the report, analyzing over 2,000 ads on Facebook and Instagram, and more than two years worth of both internal and commissioned research, in order to better understand how behavioral shifts are impacting marketing and creative strategies.
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