Amy Webb: The Signals Are Talking: Why Today’s Fringe Is Tomorrow’s Mainstream
“The clear, insightful, and humorous Amy Webb has crafted a rare treasure: a substantive guide written in a narrative that’s a delight to read. While most futurologists want guru status through a few Nostradamus-like visions that never materialize, Webb modestly reports with depth and discipline, and creates a system and tools we can all use to better navigate the future. Through her deep research, specific anecdotes, and brilliant insights, she has performed the selfless but hugely valuable act of teaching us all to fish at the fringe.” (Christopher J. Graves, chairman, Ogilvy Public Relations Worldwide).
An Amazon Best Book of December 2016. (us$17.56)
Entrevista en MIT Technology Review.