“Bit by Bit: Social research in the digital age”

Bit by Bit is an invaluable resource for social scientists who want to harness the research potential of big data and a must-read for data scientists interested in applying the lessons of social science to tomorrow’s technologies.
The author is Matthew J. Salganik, professor of sociology at Princeton University, where he is also affiliated with the Center for Information Technology Policy and the Center for Statistics and Machine.

Princeton University Press, 2017, 446 pp.